Yeti Tool is celebrating this week, with the announcement that we are now marketing the SmartBench CNC router machine in 22 different countries.
This is an incredible achievement for the company and comes as a result of valuable customer inputs and feedback globally, as Gemma McLaren Yeti Tool's Co-Head of Marketing, comments:
"The best marketing tool for our CNC router machine is its customers. we have had a focused and detailed series of campaigns running throughout 2023 in various territories. SmartBench customers are really loyal fans."
Yeti Tool was unveiled to the world just five years ago, and SmartBench has become hugely popular amongst a global customer base, as the world's only portable large-format CNC router machine.
The unique CNC milling machine has a growing fan base on various social media platforms, including Facebook where the Yeti Tool Group customers share hints, tips and projects made from their SmartBench.
"Our customers absolutely love SmartBench, and the online community at the Yeti Tool Talk Group has become one of our most powerful advocacy-based marketing tools, with customers producing most of the content for each other."
Gemma is also responsible for managing the company's other social media channels, including YouTube, TikTok, Instagram, LinkedIn and Threads.
This also includes monitoring adverts on social media and adapting content.
"It's been really interesting to see how customers in different countries respond to our CNC router machine marketing," added Gemma.
"In the USA, our audience there prefers the YouTube channel, as well as short videos of aluminium cutting. In Germany, short videos are really popular, while in France examples of products made on SmartBench attract the most attention. Canadian audiences like to see videos of CNC routing, while our Danish customers prefer to see photographs of SmartBench."
Marketing SmartBench globally also involves a network of global distributors, so Gemma is responsible for ensuring that they are kept up-to-date about the availability of products, providing them with content and conducting regular meetings to ensure they are in the best possible position to sell the product.
SmartBench customers are such big fans of our portable, large-format CNC router. In some countries, such as Italy, they even provide free demos to people considering buying a SmartBench CNC router machine.
"We regularly use customer project photos in our global marketing, and the online community of customers continues to be of massive value."
"Our customers make SmartBench the successful CNC routing machine it is today. To be marketing it across 22 countries within five years is an amazing result," concluded Gemma.
To get a free SmartBench demonstration that highlights the incredible benefits of our CNC router machine, please get in touch here.